CereFLEX Labs is dedicated to supporting brain health, cognition, and memory through science-driven solutions. We work with healthcare professionals, pharmacies, and wellness practitioners to provide high-quality, research-backed products designed to enhance cognitive performance and overall well-being. Our commitment to excellence ensures that our partners receive reliable, effective solutions tailored to their needs.
About CereFLEX Labs


CereFLEX Labs was founded by medical professionals who experienced firsthand the challenges of maintaining cognitive health after injury. Frustrated by the lack of comprehensive support options, they sought a science-driven approach to brain health, cognition, and memory.
Dr. Ash, inspired by his own journey of rebuilding cognitive function after being struck as a pedestrian, pursued studies in clinical neuroscience, functional neurology, and brain neuroplasticity. During his fellowship in metabolic medicine, he recognized that many existing options overlooked a key aspect of brain health—how cognitive function, memory, and overall brain performance are influenced by metabolic factors.
CereFLEX Labs was born from this research, with the goal of providing targeted support for those looking to optimize their cognitive health.

With this knowledge, Dr. Ash set out to develop a supplement designed to support cognitive function, memory, and overall brain health. Rather than addressing only surface-level concerns, he focused on a science-driven approach that considered the brain’s complex relationship with metabolic processes. After 11 years of research, formulation, and refinement, CereFLEX Labs was born.
CereFLEX Labs is dedicated to supporting brain health, cognition, and memory through science-driven solutions. We work with healthcare professionals, pharmacies, and wellness practitioners to provide high-quality, research-backed products designed to enhance cognitive performance and overall well-being. Our commitment to excellence ensures that our partners receive reliable, effective solutions tailored to their needs.
CereFLEX Labs was founded by medical professionals who experienced firsthand the challenges of maintaining cognitive health after injury. Frustrated by the lack of comprehensive support options, they sought a science-driven approach to brain health, cognition, and memory.
Dr. Ash, inspired by his own journey of rebuilding cognitive function after being struck as a pedestrian, pursued studies in clinical neuroscience, functional neurology, and brain neuroplasticity. During his fellowship in metabolic medicine, he recognized that many existing options overlooked a key aspect of brain health—how cognitive function, memory, and overall brain performance are influenced by metabolic factors.
CereFLEX Labs was born from this research, with the goal of providing targeted support for those looking to optimize their cognitive health.
With this knowledge, Dr. Ash set out to develop a supplement designed to support cognitive function, memory, and overall brain health. Rather than addressing only surface-level concerns, he focused on a science-driven approach that considered the brain’s complex relationship with metabolic processes. After 11 years of research, formulation, and refinement, CereFLEX Labs was born.



Our Team
Your Health is Our Priority
We’ve brought together the greatest minds in science, psychology, and performance work together with one common goal - to help you pursue your potential.
Sharon Duguid
Co-Founder & President
Sharon is a previous patient of Dr. Ash, who suffered multiple concussions. It was only Dr. Ash’s treatment protocol that saved her. Inspired by her results, she joined with Dr. Ash to bring innovative solutions to others.

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Dr. Ashkan Jalili
Co-Founder
It was during Dr. Ash’s recovery after being struck by a car, he realized TBI patients weren’t being given the right tools to recover. CereFLEX Labs is the result of his research, formulation and testing.

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Bob Mehr
Co-Founder
Bob founded Pure Pharmacy from the understanding that our approach to health and wellness needed to head in a new direction. Bob's collaboration with CereFLEX Labs helps us ensure the highest quality formulation is available.

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